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Balaguru Ravi

Senior Frontend Engineer | React & Next.js Developer

Open to remote and hybrid

Professional Summary

Senior Frontend Engineer with 6.6+ years of experience building scalable, production-grade web applications with React, Next.js, JavaScript, and TypeScript.I specialize in turning complex business requirements into maintainable frontend architectures and high-quality user experiences. My experience spans headless commerce, CMS-driven platforms, and large-scale migrations involving Next.js, Amplience, and AEM.Beyond implementation, I focus on solving the right problem—evaluating technical approaches, building POCs, making architecture decisions, and working with stakeholders to validate solutions before they become expensive to change.Currently exploring AI-first product development and how modern AI capabilities can be integrated into real-world web applications.

Skills

  • Frontend development: React, Next.js
  • State management: Redux, Context API
  • Programming languages: TypeScript, JavaScript (ES6+), HTML5, CSS3, SCSS
  • Content management systems: Adobe Experience Manager (AEM), Amplience, Contentful, CoreMedia
  • AI-Assisted Development: Cursor, ChatGPT, Claude, ////
  • API and data handling: REST, GraphQL, Node.js, NestJS
  • Databases: MongoDB, Snowflake
  • Testing frameworks: Jest, Storybook
  • Performance metrics: Core Web Vitals
  • Build and developer tools: Webpack, Cursor, NPM CLI, Jest tooling
  • Version control: Git, GitHub, Bitbucket
  • Deployment platforms: Vercel, Netlify
  • Project management tools: Jira, Scrum
  • UI frameworks: Tailwind CSS, Material UI, Chakra UI
  • Styling solutions: Styled Components, CSS Modules

Work Experience

Client names are confidential under NDA. Projects are listed by category instead of brand.

  1. Senior Frontend Engineer

    Litmus7 Systems Consulting Pvt LtdMarch 2022 – Present

    Lead React and Next.js delivery on enterprise storefronts, plus developer tooling for automated Jest auditing and App Router migrations.

    Test Auditor · July 2026 – Present

    • Built an NPM-based automated test auditing tool that orchestrates test discovery, static analysis, coverage evaluation, scoring, and structured reporting.
    • Designed a configurable audit workflow for monorepos, including automated project configuration and authenticated report publishing.
    • Integrated API-driven reporting with project-level authentication and extensible CMS readiness checks for enterprise migration projects.

    Performance Apparel CMS · March 2025 – May 2026

    • Developed production React and Next.js experiences across Home, PDP, CLP, and landing workflows, establishing reusable component patterns and Amplience content transformers.
    • Engineered reusable React Hooks and content-driven UI patterns for Hero variants, content grids, Story Player, Quote carousel, and author blocks.
    • Delivered a custom Amplience extension for Text Overlay Position and developed a Content Rendering Service proof of concept to validate the migration approach.
    • Modernized TypeScript and React implementations across Home, PLP, PDP, and CLP, improving maintainability of analytics and tracking integrations following the CMS migration.

    Luxury Tile & Stone Storefront · September 2023 – October 2024

    • Delivered responsive React and Next.js listing and product-detail experiences from the design system for a luxury surfaces catalog.
    • Resolved conversion-critical UI issues across a distributed storefront stack, collaborating with AEM, commerce, APIM, Salesforce, QA, and product teams.

    Premium Home Fixtures Decoupling · February 2023 – October 2023

    • Migrated AEM modules to reusable React components on Next.js across Home, PLP, PDP, account, policy, and content experiences.
    • Implemented SSR, code-splitting, and Core Web Vitals optimizations across LCP, INP, and CLS, with Jest and smoke-test coverage supporting the production cutover.

  2. Frontend Engineer

    Innive Business Solutions Pvt LtdJanuary 2020 – March 2022

    React Developer for K12 360 dashboards: React.js, Redux, Context API, REST APIs, and district export pipelines.

    K12 360 Education Analytics Platform · January 2020 – March 2022

    • Developed production SPA dashboards using React.js, Redux, and Context API, integrating data from Snowflake and REST APIs.
    • Designed and packaged reusable React modules with Webpack, enabling teams to develop and deploy dashboard domains independently.
    • Delivered responsive comparison interfaces with client-side caching and PDF/CSV export capabilities.

Education

B.Tech, Information Technology

SNS College of EngineeringMay 2016

Achievements

  • Owned the design and delivery of a production-grade Amplience extension for Next.js, extending CMS capabilities while integrating cleanly with the existing storefront architecture.
  • Designed and developed Test Auditor, an internal developer productivity platform that standardizes automated test analysis, quality scoring, and audit reporting across multiple engagements.
  • Drove frontend modernization across high-traffic Home, PLP, PDP, and CLP experiences, strengthening TypeScript/React architecture and maintainability following a major CMS migration.