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WorkComposable CommerceCase Study

Performance Apparel CMS

Amplience content modeling, page workflows, and Next.js extensions for a high-traffic storefront.

March 2025 – May 2026

Consultant UI/React delivery for a performance-apparel Amplience CMS program — Home, PDP, CLP, and landing workflows, TypeScript refactors, preview support, and custom Next.js CMS extensions.

Problem
Migrating content-driven commerce pages onto Amplience required consistent modeling, transformers, and React rendering across Home, product, category, and landing surfaces — plus preview and analytics that still worked after cutover.
Solution
Completed core page workflows, implemented transformers and reusable content components, refactored TypeScript for maintainability and analytics, and shipped a custom Next.js Amplience extension along with Grid fixes and a CRS POC.

Architecture notes

  1. Home, PDP, CLP, and LP workflows share modeling and transformer conventions so rendering stays scalable.
  2. Component work covered Hero variants, content grids, Textbox, Story Player/Clips, Quote Content Carousel, and Author blocks.
  3. TypeScript refactors on high-traffic pages protected readability and post-migration analytics tracking.
  4. Custom Next.js extensions and Amplience CRS exploration push preview and authoring closer to production behavior.

Stack

  • Next.js
  • React
  • TypeScript
  • Amplience
  • Content modeling