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Balaguru Ravi
Balaguru Ravi

About

Balaguru Ravi

Senior Frontend Engineer · React · Next.js

Kumbakonam, India

I am a Senior Frontend Engineer at Litmus7 Systems Consulting, focused on React and Next.js. Day to day that means CMS migrations, content modeling, transformer logic that wires more than one CMS into the storefront, and proofs of concept so stakeholders can see the approach before they commit.

Client names are confidential under NDA. Public write-ups use category names — performance apparel, luxury tile, home fixtures — instead of the brand. Recent delivery covers Home, PLP, PDP, and CLP workflows, TypeScript refactors, custom Next.js CMS extensions, and App Router tooling.

From 2020 to 2022 at Innive I built K12 360 analytics interfaces — React dashboards on Snowflake and REST, Redux and Context state, modular frontend packages, and PDF/CSV export for school districts. That still shapes how I split a storefront.

Experience

  1. March 2022 – Present

    Senior Frontend Engineer

    Litmus7 Systems Consulting Pvt Ltd

    Test Auditor

    July 2026 – Present

    • Built an NPM-based automated test auditing tool that orchestrates test discovery, static analysis, coverage evaluation, scoring, and structured reporting.
    • Designed a configurable audit workflow for monorepos, including automated project configuration and authenticated report publishing.
    • Integrated API-driven reporting with project-level authentication and extensible CMS readiness checks for enterprise migration projects.

    Performance Apparel CMS

    March 2025 – May 2026

    • Developed production React and Next.js experiences across Home, PDP, CLP, and landing workflows, establishing reusable component patterns and Amplience content transformers.
    • Engineered reusable React Hooks and content-driven UI patterns for Hero variants, content grids, Story Player, Quote carousel, and author blocks.
    • Delivered a custom Amplience extension for Text Overlay Position and developed a Content Rendering Service proof of concept to validate the migration approach.
    • Modernized TypeScript and React implementations across Home, PLP, PDP, and CLP, improving maintainability of analytics and tracking integrations following the CMS migration.

    Luxury Tile & Stone Storefront

    September 2023 – October 2024

    • Delivered responsive React and Next.js listing and product-detail experiences from the design system for a luxury surfaces catalog.
    • Resolved conversion-critical UI issues across a distributed storefront stack, collaborating with AEM, commerce, APIM, Salesforce, QA, and product teams.

    Premium Home Fixtures Decoupling

    February 2023 – October 2023

    • Migrated AEM modules to reusable React components on Next.js across Home, PLP, PDP, account, policy, and content experiences.
    • Implemented SSR, code-splitting, and Core Web Vitals optimizations across LCP, INP, and CLS, with Jest and smoke-test coverage supporting the production cutover.

  2. January 2020 – March 2022

    Frontend Engineer

    Innive Business Solutions Pvt Ltd

    K12 360 Education Analytics Platform

    January 2020 – March 2022

    • Developed production SPA dashboards using React.js, Redux, and Context API, integrating data from Snowflake and REST APIs.
    • Designed and packaged reusable React modules with Webpack, enabling teams to develop and deploy dashboard domains independently.
    • Delivered responsive comparison interfaces with client-side caching and PDF/CSV export capabilities.

Skills

  • Languages

    • TypeScript
    • JavaScript (ES6+)
    • HTML5
    • CSS3
    • SCSS

  • Frontend

    • React
    • Next.js
    • Next.js App Router
    • Redux
    • Context API

  • UI

    • Tailwind CSS
    • Material UI
    • Chakra UI
    • Styled Components
    • CSS Modules

  • CMS and commerce

    • Adobe Experience Manager (AEM)
    • Amplience
    • Contentful
    • CoreMedia
    • commercetools
    • Constructor

  • APIs and data

    • REST
    • GraphQL
    • Node.js
    • NestJS
    • MongoDB
    • Snowflake

  • Testing and delivery

    • Jest
    • Storybook
    • Core Web Vitals
    • Webpack
    • Cursor
    • NPM CLI
    • Git
    • GitHub
    • Bitbucket
    • Vercel
    • Netlify
    • Jira
    • Scrum

Achievements

  • Owned the design and delivery of a production-grade Amplience extension for Next.js, extending CMS capabilities while integrating cleanly with the existing storefront architecture.
  • Designed and developed Test Auditor, an internal developer productivity platform that standardizes automated test analysis, quality scoring, and audit reporting across multiple engagements.
  • Drove frontend modernization across high-traffic Home, PLP, PDP, and CLP experiences, strengthening TypeScript/React architecture and maintainability following a major CMS migration.

Education

B.Tech, Information Technology

SNS College of EngineeringAugust 2012 – May 2016